Positioning reveals that advertising has entered a new era: The Positioning Era. Having the best product or the most creative ads is no longer the key to success. To succeed in today's overcommunicated society, a company must create and claim a position in the prospect's mind. A position that will take into account not only the company's strengths but also its competitor's weaknesses.
In Positioning, advertising gurus Ries and Trout explain how to:
In this week’s episode, Jonesy and Ashto investigate important strategies that may position your business brand in the mind of your prospective customers and make it a household name.
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