Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
Epic Success with Dr Shannon Irvine

Epic Success with Dr Shannon Irvine

Business:Marketing

Why The Coaching Industry Is Broken with Dr. Shannon Irvine

Why The Coaching Industry Is Broken with Dr. Shannon Irvine

2022-05-05
Download Right click and do "save link as"

I hate to say it but the coaching industry is broken.

What most coaches don’t realize is that they are working against the way the brain is wired to get results.

So many well meaning coaches have learned broken coaching methods which means they are coaching the wrong way… coaching the wrong thing! Coaching symptoms instead shifting at the source.

And it’s not their fault! There is no governing body - no regulation - in the coaching industry. Which is why just about anyone can become a “coach”.

Even though these coaches mean well and their heart is in the right place, because of these broken coaching methods - they could be causing more harm than good. Causing their clients to work harder in all the wrong ways, which stops lasting and genuine transformation.

In this week’s episode of the Epic Success Podcast, I talk about the broken parts of the coaching industry. 

Coaches are needed now more than ever! As a coach, we need to show up big, serve deeply, and help guide people to the best version of themselves. 

Coaching clients to ”just work harder” or “stay motivated” or “keep pushing and it will happen” just doesn’t work - their brains are wired differently than yours! To get lasting transformation, you have to provide source-based, brain-based methods with the Neuro Coaching model.

If you want to learn how to create source based coaching transformations and get breakthrough results for your client - at the source - then turn up the volume and join me!

The biggest take-aways from today’s episode are:

 

  • Telling people what they should think does more harm than good!

 

Your brain is wired differently than your coach’s brain. Your brain is wired differently than your client’s brain. When you tell someone to do what you did or think how you think, you're causing them to work against the way their brain is wired. They have to know the way their own brain thinks so that they can start thinking in a way that works for their advantage. [3:03]

 

  • We have to do source- or brain-based coaching - not symptom-based coaching.

 

Real coaching - the coaching that provides lasting transformation and authentic breakthrough - is source-based. As a coach, you have to get to the root, get to the source of the unwanted actions. We know through the STEBDAR method that it’s the automated beliefs that make up 80-90% of decisions and actions. As a coach, are you getting to the source of those beliefs? Or are you coaching based on symptoms? [6:06] 

 

  • Transformed people transform people. 

 

I know that you have a big heart that loves to show up and serve in a big way! I know that because that is who coaches are at their core, and that is why you are here. When you experience true transformation, you can’t help but want to share that transformation. It’s in our nature. It’s time to start transforming people at the source, with brain science! [12:15]

I know that you want to see lasting transformation in your clients. I know you want your clients to have a transformed mindset - creating their thoughts to create the life they’ve always dreamed of having. 

I also know you want sold out coaching programs!

You can be the coach that creates lifelong, source-based transformation rooted in science. And I’m here to help you do it! 

Would you like to become certified as a Coach?

The Neuro Coach Model is the fastest way to make money as a coach in the coaching industry. 

Now more than ever, coaching is a vital business that is growing faster than ever before and your voice and expertise is needed in the market.

Are you ready to step up to create lasting transformation for your clients & become the go-to coach in your niche?

Are you a heart-centered, passionate coach who wants to get powerful transformations for your clients, sell out your coaching programs, and grow your business to 6, 7, and 8-figures?

What most coaches don’t realize is that they are working against the way the brain is wired to get results.

The Neuro Coaching Certification program is the brain-based, science-backed coaching method that allows you to actually remove the blocks in the brain that are holding your clients back and to create success pathways in the brain to make success easier and faster - so that your clients get the results they are after and they become raving fans, helping you build a thriving coaching business.

If you’re ready to uplevel your coaching business and start living the life you’ve been dreaming of, then the Neuro Coaching Certification is for you (yes, even if you are a new coach)!

Spots are filling fast, so join us today at: drshannonirvine.com/certification

view more

More Episodes

How to Hardwire your brain for your God GIVEN calling with Dr. Shannon Irvine
2025-07-30
System to Scale: The 5 Areas to Hardwire in Your Business to Allow Your Business to Scale
2025-07-23
Hardwire a 7 Figure CEO Mindset with Dr. Shannon Irvine
2025-06-04
Rich Relationships - Interview with Selena Soo
2025-05-07
Banishing Imposter Syndrome with Dr. Shannon Irvine
2025-04-23
Unlock the True Driving Force Behind Your Business Success with Dr. Shannon Irvine
2025-04-02
Sustainable 7 Figure Success with Dr. Shannon Irvine
2025-03-26
The 7-Figure Shift: Training Your Mind for Exponential Growth with Dr. Shannon Irivne
2025-03-19
Predictable Profits: Can a Membership Explode Your Business? - Interview with Stu Mclaren
2025-03-12
The 7 Figure MINDSET SHIFT: 3 Mindset Shifts that Creates Millions
2025-03-06
WHAT 3 Mistakes could Keep You STUCK Under 6 Figures with Dr. Shannon Irvine
2025-02-26
The Neuroscience of Achieving Goals with Dr. Shannon Irvine
2025-02-19
Believing Bigger for 2025 with Dr. Shannon Irvine
2024-12-13
Wire your Brain for Results in 2025 (and Flip your Brain's Success Switch on for Good) with Dr. Shannon Irvine
2024-12-05
Brain-Based Results Coaching Creates Permanent Client Results (and Raving Fans)
2024-11-21
3 Mistakes that kill revenue (and what to do about it) with Dr. Shannon Irvine
2024-11-14
3 Steps to a Sold-out Coaching Business with Dr. Shannon
2024-11-07
1 Skill you MUST master for a Successful COACHing Business with Dr. Shannon Irvine
2024-10-31
From 9-to-5 to Freedom: My Journey to Building a Coaching Empire with Dr. Shannon Irvine
2024-10-24
Is a Digital Course Right for Your Business? With Special Guest Amy Porterfield
2024-09-04
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com