219: Podcast Audience Metrics and Improving Podcast Search

The Rodecaster Pro 2 leaked and released, iTunes got an update for PC users, are your audiograms working? Conan and his 150 million dollar deal, iOS 15.5, iPadOS 15.5, and macOS 12.4 for Apple Podcasts, our Amazon Music contest, all about our affiliates, integrating spacial audio for your podcast, Spotify had a bit of a snafu with Wild Turkey, and geographic and user agent stats!

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Quick Episode Summary

• :13 Intro
• 2:22 PROMO 1: Waiting in the Wings
• 2:52 Rob and Elsie conversation
• 4:30 The Rodecaster Pro 2 leaked!
• 10:36 Apple pushed out an update to iTunes
• 11:50 Quick summary of why your audiograms aren't working
• 17:50 The Conan O’Brian Sirius XM $150 million dollar deal
• 18:49 Setting up your episodes to be binged on your website for members
• 21:28 New features for iOS, iPad OS 15.5 and macOS 12.4 for Apple Podcasts
• 26:13 Improving your podcast search across the top directories
• 28:32 The Podcasting under $100 series is on YouTube
• 31:03 The Amazon Music Contest!
• 32:41 PROMO 2: Please Don't Follow Me Home
• 33:32 Did you know about the Libsyn affiliate program?
• 36:17 Featuring Kamuela Kaneshiro
• 37:10 When you look for ads make sure you know what your audience actually is
• 40:56 Using spatial audio for your podcast, yay or nay
• 45:10 Wild Turkey just showed up everywhere
• 46:41 Why do we still use the word "podcast?"
• 48:08 What is the listenership criteria for IAB stats campaign and ad slot metrics?
• 49:42 PROMO 3: The Mindful Midlife Crisis
• 50:20 Stats: geographic and user agent
• 53:45 Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO 1: Waiting in the Wings
• PROMO 2: Please Don't Follow Me Home
• PROMO 3: The Mindful Midlife Crisis

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• RØDECaster Pro II Revealed! — Sterling Clear Audio
• Rode Rodecaster Pro II Podcast Production Console 
• Your Audiograms Aren’t Working | Pacific Content
• Conan O’Brien Sells Team Coco Podcast Business to SiriusXM – The Hollywood Reporter
• iOS 15.5 Updates - Apple Podcasts for Creators
• Podcasting For Under $100 - YouTube
• Kamuela Kaneshiro Polynesian Culture - Official Libsyn Blog
• podCast411 - Learn about Podcasters and Podcasting News: Podcast Apps that Support Video Podcasts
• podCast411 - Learn about Podcasters and Podcasting News: A Podcast by any other name is still a..
• Podcasters Unlimited Presents: PODWORK-The Podcast Network Conference - May 21 | Hopin
• Elsie Escobar on Leading From the Front for Women and Diversity in Podcasting - Pod Chat
• Red Beard Radio with Brian Keith: #145: How to Monetize Your Podcast with Dynamic Ads | Rob Walch
• How to Make Real Money Podcasting • Virtual Event - July 19th & 20th
• ROCKNPOD Retreat 2022 Tickets, Sat, Jul 23, 2022 at 8:00 AM | Eventbrite
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