SaaS Marketing Bites from Powered By Search
Business:Marketing
Why we use the four I method of reporting on marketing
Accompanying blogpost: Why we use the four I method of reporting on marketing
Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting on marketing is the key to making the best decisions for your business, and it’s near impossible to create an effective strategy without it.
There are a number of approaches SaaS companies take when measuring their marketing, but many are flawed, and focus too much on vanity metrics that aren’t actually providing any value.
At Powered by Search, we’ve developed a way to accurately and efficiently measure marketing in a way that gets a better ROI from your budget.
In this episode, we will cover:
Struggling to figure out reporting? Schedule a Free SaaS Scale Session to find out how we can help you to hit the ground running.
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
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