#310 - Viswant Korrapati - Director of Partnerships at Lasso
Viswant Korrapati joins Michael Rasile on For the Love of Sports to discuss how he found his way into the sports industry. As a first-generation American, V pushed to pursue becoming a doctor, lawyer, or business executive, not a mogul in the sports world.
Through his relationships at tOSU with the football team, V grew his presence in the space and started adding value to the players leaving for the NFL, throwing them draft parties. He built relationships and gained trust through this to the point of being an access point for many of these athletes.
V expanded from throwing parties to being a conduit for businesses to these athletes helping facilitate deals between athletes and brands. Eventually, V and Partha Unnava met up and their relationship grew to the point of V agreeing to take on the role of Director of Partnerships at Lasso.
Lasso is a company built around prehab and making people feel good wearing the socks on their feet! V has used his relationships with athletes and people to expand Lasso's brand and understands that patience will be a virtue in getting this product in front of the right people.
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