Episode 241 - Adam von Gootkin, Founder and CEO of Highclere Castle Spirits
Soon after he started his first spirits company in 2011, Adam von Gootkin (whose name anagrams to "Gonna Omit Vodka") learned his family's interest in potent potables dates back to the 1800s and includes his great-grandfather's speakeasy during Prohibition. We talk about how Highclere Castle Gin began with a cold email to Highclere Castle, how marketing a super-premium brand requires building an emotional experience with the customer, and how his childhood informs his instincts for balancing entrepreneurship and family.
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