Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.
It’s the Three Word Rebellion Book Club.
In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.
Sound good? Sign up at drmichellemazur.com/club
Now back to our Summer Deep Dive.
Today, we’re talking about Brand Messaging Platforms.
Every major brand in the world uses them, but unless you’ve been to business school, you’ve probably never heard of one.
So what is it?
A Brand Messaging Platform documents how you write and speak about your business every day. It explains the unique value that your business brings to your clients, how your business is different from everyone who does what you do, and how to take people from casual onlookers to clients.
Sounds pretty important and useful, right? So let’s dig into building one.
In this episode:
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