Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.
    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.
    • Blog to Podcast

      Repurpose your blog into an engaging podcast.
    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.
  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.
    • PodAds

      Manage your ads with dynamic ad insertion capability.
    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.
    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.
  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.
    • Podcast App

      The best podcast player & podcast app.
  • Help and Support
    • Help Center

      Get the answers and support you need.
    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.
    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.
    • What’s New

      Check out our newest and recently released features!
    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.
  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.
    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.
    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.
    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.
    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.
    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.
  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.
      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.
      • Blog to Podcast

        Repurpose your blog into an engaging podcast.
      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.
    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.
      • PodAds

        Manage your ads with dynamic ad insertion capability.
      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.
      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.
    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.
      • Podcast App

        The best podcast player & podcast app.
  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.
      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.
      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.
      • What’s New

        Check out our newest and recently released features!
      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.
    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.
      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.
      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.
      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.
      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.
      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.
  • Discover
    • Log in
    Sign up free
CPA超频对话 | 播客商业观察

CPA超频对话 | 播客商业观察

Business:Marketing

1｜对话故事FM：把播客作为一种容器

1｜对话故事FM：把播客作为一种容器

2022-09-02
Download Right click and do "save link as"

在播客商业化的案例报道中，头部播客故事FM总是不在讨论行列，但作为中文播客为数不多的叙事型内容，故事FM从未停止在商业模式上的探索，不仅在版权合作、品牌定制或者付费节目都有涉足，也让我们看到了播客的更多可能。本期节目中，艾勇、老袁与故事FM创始人爱哲共同探讨了中文播客市场现状以及将来的方向。


【时间轴】
02:28 故事FM的商业模式是什么样的？
07:02 把播客作为一种容器
29:54 故事FM经历的音频营销变化
34:42 海外播客广告如何投放？
38:13 什么样的数据才能体现播客真正的价值？
44:01 每一个品牌都有故事吗？
50:04故事FM是目前中文播客领域单期制作成本最高的节目

主播：爱哲 艾勇 老袁

视觉设计：西森


由播客公社和BeyondPod以及喜马拉雅联合出品

view more

More Episodes

第三届狂喜播客节复盘：如何运营一个大型实验项目
2025-05-23
对话天才捕手FM：不只是播客，非虚构内容的商业化探索
2025-04-23
对话《不碍事儿》：播客将渗透进更多元的生活场景
2025-03-26
佟晨洁 X 梵一如 X 老袁：播客活动为何逐渐向上海集中？
2025-03-09
串台美内：开年大Campaign，欧莱雅为何选择播客作为主战场
2025-03-07
阅读开放麦：年度好书推荐
2025-02-13
斯斯 X 老蒋 X 老袁：流量生态中，个人IP如何持续突破
2025-01-16
对话大小咖啡：用播客建设品牌力
2025-01-08
锤总 X 小高 X 老袁：播客与传统文化的关系
2025-01-02
艾勇 X 老袁：CPA中文播客社区2025规划
2024-12-24
一沙 X 白马 X CIS：做播客带来的影响
2024-12-19
蔡欣 X 付宇 X 老袁：播客与阅读的关系
2024-12-17
幸俊鸾 X 小畅 X G大 X 老袁：播客与商业地产的结合
2024-12-12
狂喜 | 做赚钱的播客还是值钱的播客？ 记者下班 x 剧谈社 x 头号玩家 x CPA超频对话
2024-11-22
对话《合以见得》：商学院做播客的策略与洞见
2024-11-21
对话荔枝App负责人老贺：内容平台发展中的抉择
2024-11-21
对话壮游者：用声音讲述旅途中的风土人情
2024-11-18
复盘「狂喜」：一次纯粹、去中心化、自组织的播客狂欢
2024-11-13
对话大小马聊科技：做一些难而正确的事情
2024-11-10
对话《体制内》：面向大群体的小社区
2024-11-08
  • ←
  • 1
  • 2
  • 3
  • 4
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks

  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers

  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101

  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources

  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com