#119 The Dodge Brothers

What I learned from reading The Dodge Brothers: The Men, the Motor Cars, and the Legacy by Charles Hyde.

This is the story of two small town machinists who became enormously successful automobile manufacturers in the early years of the auto industry [0:01]

Early life and first jobs [3:02]

Moving to Detroit: Arriving at the right place, at the right time, with the right skill set [6:28]

Horace Dodge is a gifted engineer like Henry Royce (Founders #81) was + Inventors and bicycle manufacturers [12:00]

How The Dodge Brothers first described their business [16:40]

Doing work for Ransom Olds, Founder of Oldsmobile [18:20]

Crucial decisions in the early days of the company [23:33]

In a gold rush don't dig for gold. Sell pick axes [24:44]

The Dodge Brothers almost bankrupted Ford for lack of payment [28:22]

The Dodge Brothers got very rich off of Henry Ford [33:28]

Why and how the Dodge Brothers built their own car [36:00]

Comparing The Dodge Brothers organizational structure with that of Ford and GM [41:00]

The Dodge Brothers view on advertising [43:04]

How and why they worked so well together [46:13]

A bond so tight it could only be separated by death [50:58]

Their greatest accomplishment [52:01]

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