130: Consumers can drive compassionate change - Ethos CEO Jill Ettinger - Sentientism
Jill has been a leading voice in digital media for more than a decade. She’s been published in outlets including MTV, The Huffington Post, and the Village Voice. She served as Head of Content for a popular vegan media platform from 2017-2020, with a reach of more than 50 million per month. She has worked with a number of impact media platforms to help build their traffic and positioning, as well as with leading brands and celebrities working to make the world a more sustainable and ethical space. Jill is the co-founder, CEO and Head of Content for Ethos.
In Sentientist Conversations we talk about the two most important questions: “what’s real?” & “what matters?”
Sentientism is "evidence, reason & compassion for all sentient beings." The video of our conversation is here on YouTube.
We discuss:
00:00 Welcome
01:42 Jill's Intro
- Immersed in digital content
- Co-founding https://the-ethos.co/
- Vegan media & natural foods industries
- The #Conspirituality podcast & #DavidWolfe
03:42 What's Real?
- "The religion that governed my house was #bobdylan "
- Parents raised #Jewish, father became atheist, "7/11 jewish" mother
- Kicked out of hebrew school "one of my father's more proud moments"
- Living with dad after parents split
- Child of the 80's "you're on your own journey"
- Constantine Sandis https://youtu.be/iy0UdN7WTxc
- Becoming a mum
- Animals' different realities
- "We're the chosen people... an egregious statement... how can one group matter more?.. after so much suffering"
- #Israel & #palestine
- Fond memories of Jewish culture but "as a rule to live by... not at all"
- "this omnipresent god... directing every moment of my life... I wanted the autonomy"
- #Agnostic. Open to the idea of "some sort of god"
- #dogma
- The risks of the #wellness / #spirituality worlds. #antivaxx, #Qanon, #alternativemedicine
- Open-mindedness, evidence & gut-feel
- #DavidWolfe shows a #moonlanding #conspiracy video
- Distrust of authority
- Scepticism about vaccines didn't seem too serious "to each their own". Then #covid19 hits
- "I very much prefer to have science in my corner... but sometimes you can just tell"
- A denial, scepticism, gullibility spectrum?
- David Wolfe "leveraging science when it supported his narrative but slamming it when it didn't"
- Gossip as "a way to keep the tribal community safe"
- "Conspiracy theories... we use them unconsciously to defend ourselves"
32:10 What & Who Matters?
- "I don't think you need religion to know good from bad"
- @Sam Harris
- Raising a #vegan child "she asked what it was and I said that used to be a pig's stomach or back..."
- "She seems very much to understand that basic level of compassion"
...and much more. Full show notes at Sentientism.info.
Sentientism is “Evidence, reason & compassion for all sentient beings.” More at Sentientism.info. Join our "I'm a Sentientist" wall via this simple form.
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Thanks Graham.
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