094 Life According to Agency Owner Amber Frankhuizen

Amber Frankhuizen founded AFMKTG [A-F-Marketing] in 2018 on an ironing board. After burning out as a VP of Sales & Marketing in the corporate world, she set out to take a few months off before getting back to work, but her phone rang with people asking for help with marketing and social media. She set up shop with a laptop and a makeshift standing desk and founded what is now a booming creative marketing agency.

 

Through the development of a comprehensive mentorship program, Amber has pioneered an approach to help other business owners attract young talent through internship programs while perpetuating her mission to help as many young professionals get the coaching and guidance they need.

 

An alumnus of San Diego State University, Amber has received accolades such as mentions in San Diego Business Journal’s 40 Under 40 list and has been a Semi-Finalist in the San Diego Sales & Marketing Leader of the Year Awards.

 

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In today's episode, we cover:

• How Amber found her path by becoming the founder of AFMKTG
• How marketing in post-secondary institutions is often outdated
• The journey from being a solopreneur to running an agency
• The value of internships
• How Amber structures her internships: from collaboration to mentorship to the legality side of things
• Why curiosity will set you up for success
• Where we think the future of social media is headed

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RESOURCES:

The Toast podcast

Get 25% off AFMKTG internship program

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Guest info:

 

For more on Amber Frankhuizen, follow her on Instagram @amberincalifornia.

For more on AFMKTG, visit AFMKTG.com or follow them on Instagram @AFMKTG.

 

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WORK WITH MKW CREATIVE CO.

 

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