Youâve heard the term low-hanging fruit: the easiest thing you can do to make the biggest possible impact in your business. But not all fruit is created equal!Â
Sometimes, those low-hanging fruits are modest peaches or distracting, underperforming pumpkins (in Mike Michalowicz parlance) that might not be worth pursuing.Â
Other times, youâre so close to your own business that you canât see the enormous, juicy, low-hanging watermelon youâre about to walk right into.
đ3 Key Takeaways:
đPermission: Stop investing in small, overripe (or worm-ridden!) fruit. Whether theyâre shiny shoulds or clients who drain your time and energy, snip them out of your business so you can focus on higher-value projects that are even more fulfilling. Â
â Do (or Delegate) This Next: Make a list of your products, services, and clients, and identify the best of the best. Identify the ones that are taking more of your time and energy than they are giving back in terms of joy or profit. For the next quarter, focus your energy on the most lucrative and worthwhile ones. What falls at the intersection of revenue, ease, and joy?Â
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