Leadership Today - Practical Tips For Leaders
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Episode 164 - How Biased People Become More Biased
Summary
Research demonstrates the process by which biased people become more biased. Here’s what to do about it.
Transcript
Welcome to episode 164 of the Leadership Today podcast where each week we bring research to life in your leadership. This week we explore how biased people become even more biased.
We are living in particularly polarised times. On so many issues across society and politics we see people becoming more entrenched in their thinking and less open to alternate perspectives. Clearly this isn’t great for us individually and collectively. I’m sure, like me, you would love people to be open to changing their mind.
A key driver of what we’re seeing around us is selective exposure bias. Research demonstrates that people will actually walk away from the opportunity to make money if it allows them to avoid reading an alternative view of issues like same-sex marriage or gun control. A recent piece of research showed so-called “pro-diversity” thinkers are less susceptible to this bias. Someone who is pro-diversity in their approach is more comfortable interacting with new ideas and people who don’t share their perspective. They don’t necessarily just agree with others, but they’re happy to listen to different perspectives.
This presents a challenge though. If people who aren’t open to diversity in the first place also actively avoid information that might change their perspective, aren’t we doomed to just become more polarised? The authors of the study believe part of the answer is in making cross-group interactions inevitable. If we can, in our organisations and in society at large, cause people of differing views to come together. How do we do become more pro-diversity and less prone to selective exposure?
Adam Grant’s book Think Again is a great read if you want to extend on these ideas.
Reference
https://www.bps.org.uk/research-digest/cognitive-bias-can-push-people-more-extreme-ideological-positions
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