“It’s All Upside”: A Hollywood Veteran Mines for Gold at Wattpad Webtoon Studios

David Madden, global head of entertainment for Wattpad Webtoon Studios, discusses his mandate to develop TV and film projects based on new forms of storytelling that are wildly popular in Asia and gaining steam around the world. The seasoned Hollywood executive details the blend of data, math and talent scouting for new author voices that yields prospects for broader development. Contrasting his many years at top networks, studios and most recently with Greg Berlanti Prods., “I feel like I’m working for a 21st century company,” Madden says. 

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