Episode 575: Copy Crash Course for Non-Copywriters

Today’s episode is a special copy crash course for non-copywriters, where I share 10 things you can start learning and implementing right now that I guarantee is going to make you a better copywriter! 

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @jameswedmore.

Have you heard the news? My card deck of the 54 most persuasive and influential language patterns is now available for sale, and as a podcast listener, you can get them now at a special price! Words matter so much in our business, and in 15 years of being in the online business space, I’ve written a lot of copy. Pull a card, and you’ll get patterns and techniques that I’ve used that you can apply to any piece of copy that you’re writing - it’s that simple! You don’t just get a physical deck, but you’ll also get a digital deck for immediate use. For a limited time only, I’m taking 50% off the price, and you can get your deck today for just $47. Hurry, as this is a limited time offer and in a few short days the price goes back up to $100. To get your very own deck of cards, go to https://jameswedmore.com/cards now! 

Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show!

I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode.

In this episode you’ll hear:

• Why I don’t like the word “copywriter”, and what I prefer to use in its place
• How big of a role the words we use play in our marketing 
• The 3 ingredients of a great call to action, and why we want to always use the information we have to inspire action 
• How all copy has a sequence and can be used by anybody 
• Why specificity is powerful and the reasons using it often gets overlooked
• The ways that clarity tops creativity when it comes to copy
• How tangibility creates clarity and what to do if you can’t make your copy tangible  
• My tips for using logic to evoke emotion and avoiding the urge to read the minds of your potential customers 
• What the two most powerful words in the English language are and an exercise to help you speak to the transformation 

For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/575