BYP 236: How To Market Yourself With Authenticity with Lindsay Hotmire

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.

 

In this episode, we discuss:

1. How to get in touch with your core identity

2. Worldviews

3. 3 basic questions that help you find your brand’s message

4. The Johari window tool

5. The “unbranding” process

6. An authenticity inventory you can take for self-awareness

7. How Lindsay used this information to grow her business

8. Phenomenology

9. What it looks like to differentiate yourself

 

I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.

 

Resources:

• Download Lindsay’s Brand Authenticity Guide
• Lindsay’s Instagram
• Lindsay’s LinkedIn

 

Connect with Mike:

https://mikekim.com/

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LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

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EPISODE CREDITS:

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