#518 S2 Episode 387 - NOW YOU SEE ME, ICP: Keeping Your Content Relevant and ICP Friendly

DON’T POST FOR THE SAKE OF POSTING

A lot of sellers post on LinkedIn and other social media with all the high-level ideas and the so-called “million-dollar” concepts, but they tend to forget to ask themselves…

IS THIS GOING TO HELP OR EVEN MEAN ANYTHING FOR MY ICP?

Collin discusses the importance of making your content relevant and useful for your ICP, even when not promoting your business. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: MIX IT UP, BUT KEEP IT ICP-FRIENDLY

“I think that being relevant, you know, with your content is extremely important. I'm okay to mix it up a little bit, you can't be like promoting all of the time, and a little bit of self-promotions, keeping it very educational, and tactical on things that your ICP are going to benefit from, are really important.”

COLLIN: HIGH-LEVEL IDEA POSTS? NOT SO MUCH

“ Just posting like kind of high-level idea stuff, not that helpful. Getting a little bit more tactical with content is definitely helpful because people want to know the “why” and the “how”, I think that's really, really important, especially if you want to be adding value to the people that follow you, and hopefully, it's your ideal customer profile that follows you on the platform, or the content strategy just doesn't make a ton of sense.”

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Meghna Khari | Gan.ai | Gan.ai website

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