172: Riches in the Niches? Should You Narrow Your Niche Focus?

When I ask business leaders, owners and digital marketers who is their ideal client or target market I often get the response similar to "anyone between the ages of 35-65 who has problem A, B or C." What does this translate to in real business results? Nothing, nada, zip ROI. Having a business that is focused on selling to everyone and their mother, grandmother, kids, dog and cat is a recipe for failure. The world is filled with generalists who can sell you whatever you want if you simply pay ...