Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
‘Mass personalisation’ might, on the surface, appear to be a contradiction in terms. However, as you’ll discover in this special episode of the Elevate podcast, it’s one of the key issues not only affecting the real estate industry but the one with the power to supercharge your results.
Elite Agent Managing Editor Samantha McLean and Publisher Mark Edwards unpack why that is the case, what happens if you get it wrong and how you can make mass personalisation work for you and your clients.
They also reveal the ups and downs of their own buyer’s journey in 2022, what it taught them about real estate, how good agents really stood out and why AI can make your day more productive when used correctly but can lose you clients if you get it wrong.
There’s also an array of tips and hints, with Mark picking Samantha’s marketing brain on everything from what’s trending now to quickfire social media posts you can do for every listing.
“The people (agents) that niched themselves were incredibly memorable. The people that were the generalists and were just ticking the box, taking the names, and then you just got the SMS saying, ‘thank you for coming through the open home’ and nothing else, they were very forgettable.” – Mark Edwards
Samantha and Mark also discuss:
Links and Resources mentioned:
Chat GPT
DALL-E art
LEX
Descript
Adobe Audition
Adobe Premiere Pro
Mark McLeod – It’s not just the extra mile; every inch counts
Jodie Stainton – The power of putting people first
Gail Richards – Key 2 Sale wins Wellbeing Initiative of the Year
Mass personalisation: How to know what your market wants and deliver
Claudio Encina
Elite Retreat
Elite Agent Resources
The Brief
The Scoop
Axios
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