Behind The Membership with Callie Willows
Business:Marketing
Removing the Barriers to Membership Sales with Kim Bultsma
On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content.
Kim and I talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to your content.
We also talk about how Kim came to start her own business in the first place after years of being a teacher, and the impact that this change has had on her family and her life.
Plus, Kim shares some of the challenges that she’s encountered along the way, particularly when it comes to balancing time between her service business and the membership site. So,
Listen in to hear:
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