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Ask the Expert: Passive Income, Growing an Audience, and Leveling Up with Pat Flynn | POP 840
How can you future-proof your business to remain successful and relevant in your niche? Can you bet on yourself as an advantage? Is your community the key to your leveling up?
In this podcast episode, Joe Sanok speaks about passive income, growing an audience, and leveling up with Pat Flynn.
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Meet Pat FlynnPat blogs at The Smart Passive Income Blog which has recently become one of the fastest-growing blogs in the online marketing and blogging industry. He also hosts The Smart Passive Income Podcast, which was at one point the #3 overall business podcast on iTunes.
Pat didn’t go to business school and isn’t an expert copywriter or genius marketer. He is, however, a person who knows that building a successful business is about helping serve others first, and then building a team, or systems, to lean into those services even more.
Visit Pat Flynn’s website and connect on Facebook, Instagram, Twitter, and YouTube.
In This PodcastI find that whenever you can serve first, you always get rewarded back.
Pat FlynnYou find your superfans by locating the niche that they are in and serving them first. Where do your skills, expertise, and passions intersect with a need in your local population or community?
What is it that you know, have, or have experience in or knowledge about that can heal a pain point and help people develop their lives? Locate that, focus on it, and brainstorm from there.
As I often say, the riches are in the niches, you now have less competition [and] you can speak the same language as your audience, and they’re going to start recommending [you] … when it comes to clinical work, specifically and especially, that recommendation and referral goes a long way.
Pat FlynnYour superfans will support you by purchasing your products and being happy to pay for subscriptions because they will know, like, and trust you.
They will often refer you first to friends, family, or colleagues if they think that you can help them too.
This is to me the way that you future-proof your business. This is business insurance.
Pat Flynn You are the advantage!You are unique. Your experience, personality, outlook on life, and methodology are entirely your own. No one else on the planet has had the same experience with the same personality, so there is no other combination of knowledge and experience.
Your uniqueness is a key factor in your success, and you can use it well to bring people into your space and connect with them.
People connect with other people, right? They don’t want the information, they want the results … they don’t want to be [taught], they want to learn from somebody.
Pat FlynnOf course, you may feel nervous about this or about putting yourself so fully out there. However, this will get the right people to like you even more because they will resonate with your truth and with the authentic way in which you portray it.
What makes you you, why don’t people know that? This is how you differentiate yourself from others because the truth is [that] you are your own advantage.
Pat FlynnIf you are here for the long-term with your audience, then don’t be afraid to put yourself into your work.
The value of communityA community space, whether in-person or online, is not just about the interaction between the host and the participants: a community is also about the interaction between the participants themselves.
People want a sense of belonging, to be heard, seen, and welcomed.
When you can facilitate these interactions … it can do nothing but elevate your brand.
Pat FlynnPeople will come for the content, but they will stay for the community.
Pat Flynn’s pro tip: every week for 30 minutes, send DMs to your followers and those who interact with your content. Show them that you are invested in them and appreciate their support because it lets them know that you truly care.
Pat’s advice to private practitionersGood luck! You are more than capable to do the things that you feel inspired to do, so get started!
Books mentioned in this episode: Sponsors mentioned in this episode:Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media below! Alternatively, leave a review on iTunes and subscribe!
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