Season 6 Episode 4 - How To Achieve Brand Love
Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Ngyuen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services, and experiences.
For more episodes of Broad Matters, subscribe to our podcast on Apple Podcasts, Spotify, and Google Podcasts.
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Music: “Tidal Wave" performed/produced by BRASKO via Soundstripe.com
“Nature of Things” performed/produced by Sounds Like Sander via Soundstripe.com
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