Professional Services Growth and Marketing
Business:Marketing
167: 2023 State of Podcast Guesting Report with Tom Schwab
Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just
podcast guesting, he saw in 2013 how targeted podcast interviews could drive
an inbound marketing machine. He has appeared on over 1,500 interviews and
his company, Interview Valet, has served over one thousand leading brands,
consultant, and non-fiction authors on over fifty thousand interviews since 2015.
Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How
to grow your business with a targeted interview strategy has been called the
bible of podcast guesting. He has presented at INBOUND, Harvard, the American
Marketing Association , PodFest, and Podcast Movement about using podcast
guesting as a marketing channel.
Trained as an engineer, he graduated from the United States Naval Academy
(Annapolis) and ran nuclear power plants on aircraft carriers. This systems
approach has allowed him to create, refine, execute, scale, and teach a new
marketing channel that is rapidly growing in acceptance and impact.
Since 2017, each year Tom has shared the findings from his database on The
State of Podcast Guesting.
https://interviewvalet.com/danny
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