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Wool Academy with Elisabeth van Delden

Wool Academy with Elisabeth van Delden

Business

#035: Michael Jackson from AWTA talks about wool testing

#035: Michael Jackson from AWTA talks about wool testing

2017-06-29
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Introduction

Michael Jackson is the Managing Director of AWTA, the Australian Wool Testing Authority. In this Wool Academy Podcast Michael explains how wool testing works. In particular he explains what wool tests are applied to each bale of wool and what the benefits are for the wool grower as well as the buyer. Michael also talks about why the wool industry testing standards are unique compared to other fibres and how new test standards get created to meet today's consumer expectations.

About Michael Jackson

Michael Jackson is a member of the Executive Committee of the International Wool Textile Organisation (IWTO), which is an international body representing the interests of the world’s wool textile trade and industry. On behalf of the industry and its members, IWTO standardises trading instruments; facilitates marketing; lobbies to protect the interests of wool industry; and provides a network to the industry worldwide. He is also the Chairman of IWTO’s Contracts & Specifications Committee.

He has been with the Australian Wool Testing Authority Ltd since 1987 and became the Managing Director in 2001. Michael has a Bachelor of Science in Wool Technology (First Class Honours) Degree from the University of New South Wales and Post-Graduate Diploma in Business Management at the University of Queensland.

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#043: Silvia Gambi about wool recycling in Prato
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#042: Don Macdonald about growing wool in the Australian Outback
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#041: Graham Ormondroyd about how wool improves indoor air quality
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#040: Lorna Haigh tells the wool story successfully at Alternative Flooring
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#039: David Michell on building synergies by running two different wool businesses
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#038: Francesco Botto Poala takes us behind the scenes of Reda 1865
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#037: Richard Halliday explains how a merino stud operation works
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#036: Dave Maslen about giving consumers a great wool experience
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#034: Louis de Beer about the South African wool industry and communal farming
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#033: Philippa Wright always brings on new perspectives to be successful in wool
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#032: Jonas Sanders about his 'merino wool only' shop called Wollmeister Berlin
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#031: Jonathan Dyson about the growing desire of consumers to know the story behind a product
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#030: Ingun Klepp on how consumer research reveals new business opportunities for wool
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#029: Robert Ryan about the Australian wool industry
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#028: Pedro Otegui about the wool industry in Uruguay
2017-05-11
#027: IWTO Planet Wool Special
2017-05-03
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