Marketing : The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

• 01:41 Meet "Marketer" Mindy Weinstein
• 04:42 Technology in Marketing
• 07:50 One of the top women in digital marketing
• 09:12 The power of scarcity
• 19:16 Four types of scarcity
• 20:41 Bourbon scarcity
• 21:47 Businesses leveraging scarcity

LinkedIn: linkedin.com/in/mindydweinstein

Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/

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