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Small Business PR

Small Business PR

Business:Entrepreneurship

How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg

How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg

2023-02-06
Download Right click and do "save link as"
  1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  2. Join the Small Biz PR Facebook Group to get the best PR Tips
  3. Download the 10 ways to get free PR for your small business


Pitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide value to the journalist’s audience. By doing that, you'll soon get the recognition you deserve.

Topics We Discuss in this Episode:

  • Why pitching for PR is all about the right timing
  • The brutal PR truth you should know before getting on a podcast
  • How to make people listen to you through the CPR method
  • The contents that matter most in creating your pitch
  • Expert insights on why small business founders should get on a podcast 

Resources Mentioned:

  • Join Gloria Chou's PR Community:
    https://www.facebook.com/groups/428633254951941
  • Follow Izolda Trakhtenberg on Instagram:
    https://www.instagram.com/izoldat
  • Connect with Izolda Trakhtenberg on LinkedIn:
    https://www.linkedin.com/in/izoldat/?original_referer=
  • Follow Izolda Trakhtenberg on Twitter:
    https://twitter.com/IzoldaT
  • Visit Izolda Trakhtenberg's official website:
    https://izoldat.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

  • Get the PR Starter Pack
  • 10 Story Angles to Pitch
  • Let's connect on Instagram
view more

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