Speaker Transcript Michael I’m Michael Stevens. Renato I am Renato Beninatto Michael And today on Globally Speaking, we’re trying to find out what happens when you say something that offends people. Renato Yeah. The cultural effect is very interesting because companies have to put elements in their localization process to avoid mistakes. Michael Right. So the burden isn’t just on translators getting the words right, because sometimes words can be translated correct, but the concept could be completely wrong.
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