EP371 - Parker Nash on why most businesses are being ignored

In this episode of Chasing the Insights, I talk to brand and marketing expert Parker Nash.

Parker talks to us about why most businesses are being ignored (messaging mistakes) and how to talk about your business so more customers pay attention.

Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.

While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses attract devoted customers.