Lewis Broadnax of Sazerac on reducing friction for consumers to drive eCommerce growth
On this episode of BRAVE COMMERCE, Lewis Broadnax, Vice President of Global eCommerce & Digital at Sazerac Company, shares the four major pivot points that have shaped the trajectory of his career:
These pivots shaped how he approaches the consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right MarTech solutions and by taking a true multichannel approach i.e. being where the consumer wants to shop.
Beyond his work as an eCommerce leader, he makes a point to support DEI initiatives both at Sazerac and across the eCommerce landscape. Experience has taught him that the most effective DEI programs take a micro approach focusing on the individual interactions and development. He sees potential for the creator economy to lead to more opportunities for mentorship and partnership.
Key takeaways:
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