Conducting a Symphony of Marketing Success (with Ali Jawin)
What does it mean to be successful at marketing? How do you run a successful marketing campaign? Companies spend millions of dollars trying to find answers to these questions. Many regard the whole concept of marketing campaigns as dark magic. In reality, it can be sized down to an exact science; as exact as conducting a symphony according to our guest today.
In today’s episode, Shawn Nason sits down with marketing expert Ali Jawin to discuss the need for brand awareness in today’s highly competitive, ever-demanding B2B and B2C space. In their detailed interaction, Ali details insightful methodology and even personal struggles she had to go through to make sure that the show must go on.
In This Episode:
What We Learned from Ali Jawin
Notable Quotes
[02:22] – “I see myself as a conductor and that my department is the symphony. That we get the score or the strategy that I have worked on with the rest of the executive leadership team and then it is my job to go make sure that my department executes everything as they should be. So Creative is the strings and Operations are the winds, but they all have to work together at the same time.”
[05:49] – “When you think about reputation, it is that your brand is the promise that you make; and your reputation is that people actually think you are living up to that promise.”
[20:36] – “Become a brand that people want to spend time with.”
[24:07] – “Your employees are your best underutilized brand representatives. They live and breathe it. So, get them to do that.”
[27:02] “Don't let your own head get in the way of it. Acknowledge the fear, but use that to make you better at what you're doing, not get in your way.”
Our Guest
Ali Jawin is on a mission to demystify the processes that drive marketing success. Having built her career designing growth strategies and programs for digitally focused global organizations, she blends in a bottom-line approach with a talent for igniting brand recognition through impactful marketing campaigns that deliver quantifiable results on a global scale. Ali is Senior Vice President for global marketing company RepTrak where she is responsible for scaling the organization's global footprint and go-to marketing strategies. She has deep expertise that expands growth, marketing, marketing automation and customer acquisition for B2B and B2C.
Resources & Links
Ali Jawin
LinkedIn: https://www.linkedin.com/in/alijawin/
Shawn Nason
LinkedIn: https://www.linkedin.com/in/nasonshawn/
Instagram: https://www.instagram.com/manonfiresocial/
Twitter: https://twitter.com/manonfiresocial
Website: https://shawnnason.com/
MOFI: https://www.mofi.co/
The Combustion Chronicles Podcast
Website: https://shawnnason.com/combustion-chronicles-episodes/
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