167: Transform Your Approach to Community-Building with Gina Bianchini
How do we use technology to facilitate real relationships? That’s the big question driving Gina Bianchini’s epic entrepreneurial quest. Today we’re talking about the magic phrase that will transform what you’re building, the difference between social networks versus social media, why a course is not a community, how to avoid working too hard as the host, and why you might benefit from building a small, tight-knit group before trying to grow a bigger audience.
More About Gina: Gina Bianchini is the CEO and Founder of Mighty Networks, where creators, entrepreneurs, and brands use cultural software to build digital communities. She’s also the creator of Community Design™, a proven strategy framework for understanding and growing communities online and in the real world. Today we’re talking about her new book, Purpose: Design a Community and Change Your Life.
🌟3 Key Takeaways:
📝Permission: You do not have to produce a lot of content! Flip the script from producing content to convening human beings towards a common goal. This is one of the most profound shifts any of us can make, not just in building communities but how we approach life.
✅Do (or Delegate) This Next: Gina defines your Ideal Member as the person who needs your community right now. “Remember, you’re not building a generic community. Everyone is not welcome. By definition, your Ideal Members already have a lot in common.” Jot down the qualities of your ideal member (how they think, what stage of life/business they’re at, core challenges, what they’ve already tried) and write about the transition they are currently experiencing.
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