Solving Business Problems Before Writing Code

In this episode of Gaining the Technology Leadership Edge, Mike sits down with Dave Erickson, CEO and co-founder of Screenbox, to explore what it really takes to build successful digital products—and why most technology projects fail before they even start.

Dave has bootstrapped twelve startups across multiple industries and brings a business-first mindset to digital development. He explains why clients often ask for the wrong solution, such as rebuilding a website when the real issue is lead generation, backend automation, or operational inefficiency. At Screenbox, every engagement starts with one question: “What business problem are you trying to solve?”

The conversation dives into the importance of people and communication. Dave shares how Screenbox uses personality assessments for both developers and clients to reduce conflict, improve collaboration, and ensure the right people work together. He also explains the advantages of multinational remote teams, combining South American and European developers to balance time zones, communication, and execution.

A standout example includes a music company that began with months of advisory support, followed by four months of UX research and an 18-month phased rebuild of backend systems—transforming the client’s entire business and creating a long-term competitive advantage.

This episode is essential listening for technology leaders who want fewer failed projects, stronger client relationships, and technology decisions driven by real business outcomes.