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Sales Transformation

Sales Transformation

Business:Marketing

#620 S2 Episode 489 - GIVE IT SOME LOVE: Stop Hating on Scripts and Learn to Use Them More

#620 S2 Episode 489 - GIVE IT SOME LOVE: Stop Hating on Scripts and Learn to Use Them More

2023-04-05
Download Right click and do "save link as"

STOP HATING ON SCRIPTS!


The usage of scripts has different camps of sellers. Some say it’s needed, some say they don’t, and some say they’ll just wing it. So, which one is exactly right?


In this episode, Nancy and Collin explain why scripts are still important no matter how good you are at winging them, as scripts provide you with a basic guide to follow as a flow of your conversation. Learn more in this latest episode of Sales Transformation.



Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.


TRANSFORMING MOMENTS


COLLIN: THE PROBLEM WITH JUST WINGING IT

“If everybody is freestyling and winging it, you can't make decisions to see if there are needs to be something fixed, changed, or optimized because if everybody is doing something different, you don't know what's working, and what's not.”


NANCY: KEEP THE INTEGRITY

“A script doesn't mean you need to do it word for word, but you have to keep the integrity. So I may use a word naturally, that you wouldn't use, but use a different word that reflects the same meaning. So you don't want people to be clones of one another. I think the most important is the tonality, and learning how to speak in different communication styles to be the most effective, and most listened to.”


Connect with Nancy

Nancy Calabrese | Twitter | One of a Kind Sales


Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

view more

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#196 S2 Episode 65 - From Falling into Sales to Helping Teams Recruit Top Sales Talent with Bryan Whittington
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