Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.
-= Links =-
- Online
http://www.thestickerfamily.com.au - Phil's Site
http://7leversreport.com - Find out more about the 7 Levers of business
- Books
The Tipping Point - Malcolm Gladwell
Amazon: http://preneurmarketing.com/tippingpointbook
Audible...
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