Kira Jackson is a highly successful investor and Head of Partnerships at RX3 Growth Partners, the consumer-centric Growth Equity firm co-founded by Aaron Rodgers. She’s also killing it on TikTok where she shares all her insight about brand strategy and consumer investing.
In our conversation, Kira talks about her transition from public relations to private equity and what her day-to-day looks like on the value-add team. She shares the tools that help her sell her vision and articulate it in a quantitative way, which helps bridge the gap between marketing and investors. Plus, Kira highlights her tips for influencers who want to start a brand and raise capital for it.
IN THIS EPISODE, WE TALK ABOUT:
The best way to start developing content and finding your niche
What sparked Kira’s interest in the venture capital world
Why Kira believes that value-add investing and differentiated capital are more important now than ever before
Where you can really leverage talent and have it impact the bottom line
Taking the temperature on how VCs feel about influencer-backed brands
RESOURCES
Lemon8 App
Semrush
Spate
Lefty
Ren
Learn more about Be Social Group
CREATORS MENTIONED
@katiewelch
@orenmeetsworld
@maggiesellers_
@clothesconscience
@chamberlaincoffee
CONNECT WITH KIRA
Follow Kira on Instagram: @kiramackenzie
Follow Kira on TikTok: @kiramackenz
Learn more about RX3 Growth Partners: rx3growthpartners.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
view more