Never Read A Marketing Book? Read These 5 First!
In today's episode, Open Source Growth host Dean Denny discusses the five most impactful books on marketing that he recommends for businesses to read and implement. He emphasizes that the principles discussed in these books are timeless and rooted in human behavior, making them easy to execute in different forms and industries. Dean also shares his passion for reading and how it has helped him in his personal and professional growth.
Here's what you will learn from this podcast:
Timestamps:
[00:01:54] - Five Impactful Books for Success
[00:02:16] - Figure out product, stand out competition.
[00:04:35] - Advertising is the lifeblood of any business.
[00:05:37] - Psychology-based, not tactics-based.
[00:07:59] - Crush success with market awareness.
[00:08:57] - Five stages of market awareness: UPSYD
[00:15:55] - Zero to Million: Growth Framework
[00:17:28] - Positioning: Battle for Your Mind
[00:20:37] - Lovely book: Blue Ocean Strategy.
[00:23:14] - Creating Unrivaled Opportunities: Blue Ocean.
[00:23:39] - Create Your Own Market.
[00:24:43] - Be remarkable: Seth Godin's Purple Cow
[00:27:28] - Build remarkable business, stand out.
[00:27:59] - Five amazing books recommended.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
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2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
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We look forward to hearing from you!
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