Michael Mayell on founding Cookie Time, the Power of Failure, and social enterprise Nutrient Rescue

Michael founded the iconic New Zealand brand Cookie Time more than 30 years ago.  But that wasn't his first business idea and the initial ones he had tried failed - but he kept trying.  When you talk to Michael it is apparent that if the cookie idea hadn't worked then he would have tried something else - that entrepreneurial spirit is still evident today with the launch of social enterprise Nutrient Rescue and other ventures we discuss in the interview.  Michael's focus has shifted greatly in the last few years and we discuss his continuing evolution and a wide variety of things that interest him - from tiny houses to electric cars and 'Light'.  

https://www.michaelmayell.com/

Cookie Time: http://cookietime.co.nz/

Nutrient Rescue: https://nutrientrescue.nz/