077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
Links & Resources:
Homestead Living
Homestead Living on Instagram
School of Traditional Skills
Homesteading Family
Good People Digital
Everything Worth Preserving
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram
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