EP269 Decoding the impact of data on modern marketing
Welcome back to šš«āIām a Millionaire! So Now What?āš«š This week, we delve into the world of marketing data with Glenn Schmelzle, the founder and Chief Data Analyst at the Marketing Whatās New agency.
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In this conversation, Glenn sheds light on:
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š Understanding the art of marketing and creating a value exchange at scale.
šø Discerning the intertwining relationship between marketing and sales in generating revenue.
š Exploring the cost of acquiring clients and the evolution of e-commerce and subscription-based businesses in the digital age.
š Analyzing the power and potential misuse of data collection by major players like Facebook and Google.
š¤ Learning the role of machine learning and AI in feeding relevant data for better business outcomes.
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Join us as we demystify the world of data in marketing, exploring its influence and importance in shaping businesses and consumer behavior.
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If you appreciate this episode, please share it on your social media platforms and tag us. We're always thrilled to engage with the Self-Made Nation! š
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If this episode resonated with you š, please take a moment to leave us a 5-star rating āāāāā
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Iām a Millionaire! So now what? is brought to you by OāConnell-Campbell Wealth Management at RBC DominionĀ Securities.
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All opinions expressed by the host, Colleen OāConnell-Campbell, and podcast guests are solely their own opinions and doĀ not reflect the opinion of RBC Dominion Securities.
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This podcast is for informational purposes only before taking any action based on information in this podcast you shouldĀ consult with a qualified professional.
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Colleen OāConnell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian InvestorĀ Protection Fund.
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