Influencer marketing is a growing thing for the basic reason that it works and it is affordable. Sara Ware at Markerly wrote a blog using data to show the dollar return on micro influencer marketing where specific audiences are targeted. The smaller the influencer, the higher the rate of percentage. Ware then gives the example of how Dixie products created a modest $10,000 marketing campaign for Dixie’s QuickTakes and ended up earning $1 million in media value with a reach of 77 million, and is ...
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