Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)
Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does in the first 90 days of a new job, talking through marketing budget and spending on brand vs demand, and more.
Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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