Ask Steph: Why didn’t your membership work?

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.

- Why closing down my membership was the best decision for my business.
- Why creating a membership is not always the best way to share your message.
- How creating too much content can become overwhelming for your members (and does NOT always mean more value).
- The importance of having established processes in place to maintain your membership's operation and delivery.
- Why focusing on membership retention is even more important than recruitment.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


Episode mentions:
- Episode 637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co

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