Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)
Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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