Inventory Acquisition Strategies With Brooke Pfautz

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In this episode of Get Paid for Your Pad, host Jasper Ribbers speaks with vacation rental industry expert Brooke Pfautz, the founder of Vintory, a sales and marketing platform for short-term rental property management.

Pfautz shares his insights on how to acquire more properties for short-term rental companies. He suggests that the first step is collecting data on potential properties through list brokers like InfoUSA, Exact Data, and Melissa Data, which offer absentee owner records and appending services for contact information.

He also suggests scraping data from online travel agencies like Airbnb, Booking.com, and VRBO. Pfautz explains that the data acquired can be detailed, such as house value, presence of a pool, square footage, and the number of bedrooms and bathrooms.

He also shares that rental permit data from the city, county, or township can also provide valuable information. For acquiring this data, Pfautz suggests reaching out to list brokers, with costs ranging from 8 to 25 cents per record.

Once data is gathered, Pfautz recommends building a website or landing page and implementing a Customer Relationship Management (CRM) system to organize the data effectively.

Subsequently, he outlines an omni-channel marketing strategy for outbound marketing, which includes direct mail, email marketing, list-based targeting on social media platforms, and IP targeting. He emphasizes the importance of consistency and multi-touch approach to make a significant impact and effectively acquire more properties for rental management.

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