BONUS #4 š„ The Storyteller of Salad: Nathaniel Ru, Sweetgreen Co-founder
We recorded an interview in a restaurant, none other than Sweetgreen. We interviewed Nathaniel Ru, Co-Founder and Chief Brand Officer of the billion dollar salad chain. Nathaniel tells us about:
Ā Launching a $10/bowl restaurant during a recession
Ā How he used a boombox to drive business
Ā Long-term relationships with local farmers like Firefly Farms (~15 yrs strong)
Ā The new robotic restaurant in a suburb of Chicago
Ā Best of allā his must-try salad āremixā order
āOn a personal note, these salads were a staple of ours when we worked on Wall Street. Weād chow down on spicy broccoli and arugula, while whipping up takeaways in our early newsletter days. So it was pretty cool when we got to toss our pesto chicken parm bowls mid-interview.
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