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How Your Office Space is the Packaging for Your Practice with Interior Designer, Carolyn Boldt | POP 884
What are the basics of designing a great space for your therapy office? When last did you declutter and freshen up your office? Does the “form” support the “function” that you want?
In this podcast episode, Joe Sanok speaks about how your office space is the packaging for your practice with interior designer Carolyn Boldt.
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Meet Carolyn BoldtWith over 40 years of experience in the commercial interior industry, Carolyn holds a BS in Interior Architectural Design from the University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and a Professional Member of IIDA/International Interior Design Association.
In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine by virtually creating outstanding healing environments nationwide.
Visit Crossfields Interior Design and connect on Facebook and LinkedIn.
FREEBIE: 5 Point Designer Checklist Offer e-book
In This PodcastWhen Carolyn was busy launching her business with her partner, she dove into different materials and resources to help her.
One of them was the famous book The E-Myth which helped her to understand how to truly support her new business from the ground up.
A business is really something that can produce income for you. It [should] not [be just] you working.
Carolyn BoldtFurthermore, she learned that most business owners are people that were gripped by an “entrepreneurial seizure” and they have a passion to make and do something, but they don’t yet know how.
A business is more than your idea: a business also includes marketing, sales, customer support, and systems management. You may have great ideas, but you should get help with these other aspects if they are not in your forte.
We had to figure out how we [could] systematize the process of design so that … any other designer could do it. It wasn’t just the ‘Carolyn and Scott’ show, it was a duplicatable system.
Carolyn Boldt Core pillars of wellness spacesThe basic core principle is to understand the philosophy of form follows function … what that means to a designer is that form and function are connected.
Carolyn BoldtThe form is the three-dimensional space, and the function is whether or not the form is working – does the space serve you and what you need it to do for you and your clients?
If the space doesn’t work well, it’s going to cost you money, but if it does work well, it can save and even make you money.
So, start with the function. What is the end goal that you want your space to create? Then design the form around what you want this function to be at the end result.
Common mistakes in therapist spacesMany therapists want to create office spaces for their clients that will help them to feel calm and at ease. This is the function that they want to achieve, a sense of tranquility.
However, their form might be off, and these are some common mistakes that therapy rooms make that throw off the success of the function:
You’d think that if that person doesn’t care about the quality of their space, how much do they care about the quality of their professionalism? It may not be true, but people make those assumptions.
Joe SanokThink of it this way; the layout and aesthetics of your office are part of the marketing for your business.
Top tips for your spaceIf you want to shake up and reinvigorate your office space, try these tips:
Your environment is important, and it doesn’t have to be expensive or difficult to transform into a space that you love working in and that your clients feel comfortable in.
Books mentioned in this episode: Sponsors mentioned in this episode:Visit practiceofthepractice.com/apply and join our membership communities!
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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