This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul):
→ God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/
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We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.
Topics Covered:
- (00:00) - How To Create Brand Names That STICK
- (02:57) - What does Alexandra think of the name "Everyone Hates Marketers?"
- (03:16) - Are memorable brand names only for "non-boring industries?"
- (06:34) - The surprising reason why you should never use focus groups for testing names
- (08:12) - Specific examples of brand names that would have been killed by focus groups
- (09:36) - People tend to struggle with names that are mispelled
- (10:28) - Brand names that result in an eye-roll
- (11:17) - The surprising faux pas that can limit your growth potential and confuse customers
- (12:25) - Everyone hates... super clever names
- (14:50) - The least boring name, ever?
- (15:23) - If you're working at a tech company, avoid this.
- (16:05) - You're not going to be there to explain your name... So don't be smug about it.
- (16:44) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today
- (18:39) - The ultimate acid test for your brand name
- (21:23) - Step 1: How to come up with an emotional brand name
- (26:49) - Step 2: Find words. Lots of them.
- (32:29) - The longest lasting brand investment to make
- (34:30) - How the general public reacted to the "Spoon Me" name
- (36:20) - How a racy brand name can backfire
- (38:20) - Step 3: Come up with TONS and TONS of names
- (41:51) - What Alexandra recommends to learn to stay ahead
- (43:21) - The top 3 resources shared by Alexandra
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Finally...
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