Business:Marketing
Q&A: How to come up with digital product ideas, creating content that sells and pre-selling your offers
2023-07-27
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Recently, I put a call out on Instagram, asking my audience to share their questions about launching and selling their online offers and I got some great questions in response! In today's episode, I'm sharing the answers to some of these questions about digital product ideas, creating content and pre-selling your offers.
- How answering some simple questions will help you to decide whether a high-ticket or low-ticket offer may best support your audience.
- Why understanding where your audience needs to be to buy your offer will help you to generate what content you need to share with them to bridge the Magician's Gap in the meantime.
- When paying guests to teach in your online program, it's important to be clear about what they're teaching and how long it's available for.
- The hidden realities behind launching a low-cost membership (and what low-cost / high-volume sales may mean for your business).
- How selling your course before you create it gives you the opportunity to take both imperfect action while still giving yourself a deadline if you decide to pursue it.
- Why directing your marketing to those who are making the buying decision is so important (especially if those completing the course (e.g. children) aren't the same people who are buying it).
SHOW LINKS:
- Episode #668: A simple way to decide which offer to launch next for maximum profit. DM me “668” on Instagram stephtaylor.co for a direct link.
- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
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- How answering some simple questions will help you to decide whether a high-ticket or low-ticket offer may best support your audience.
- Why understanding where your audience needs to be to buy your offer will help you to generate what content you need to share with them to bridge the Magician's Gap in the meantime.
- When paying guests to teach in your online program, it's important to be clear about what they're teaching and how long it's available for.
- The hidden realities behind launching a low-cost membership (and what low-cost / high-volume sales may mean for your business).
- How selling your course before you create it gives you the opportunity to take both imperfect action while still giving yourself a deadline if you decide to pursue it.
- Why directing your marketing to those who are making the buying decision is so important (especially if those completing the course (e.g. children) aren't the same people who are buying it).
SHOW LINKS:
- Episode #668: A simple way to decide which offer to launch next for maximum profit. DM me “668” on Instagram stephtaylor.co for a direct link.
- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.co for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
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