Buyer Psychology and Identifying the Four Buyer Types with Sage Polaris
It’s tough to know what to say on your website or sales page in a “normal year.” Throw in inflation and things get… complicated.To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak directly to their hesitations. Especially on your website, the first place many of your potential customers land. Sage Polaris, an expert conversion copywriter, joined me to discuss buyer psychology and her system for speaking to the four buyer types—using characters from The Simpsons—as well as what impacts their decision-making. If you—like many other business owners—have seen a decline in sales in 2023, you aren’t going to want to miss this episode!
Top reasons to listen to the entire episode:
Full Show Notes Here!
Mentioned Resources
Tough Titties by Laura Belgray
BombBomb videos
Case Studies Episode w/ Brittany
Connect with Sage
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