Rage In Accordance With the Machine

The way algorithms work is shrouded in secrecy as proprietary information, and is a veritable black box that may never see the cold light of day. But the algorithms wield immense influence, often holding the key to a brand or content creator’s reach and impact in the digital realm. The algorithms are far from static, perpetually adapting to maintain our interest. One of the most potent strategies they’ve historically employed involves tapping into one of our primal human responses: rage.

In this episode, the BROADs are offering up their insider knowledge to help demystify the algorithms platform-to-platform, and they discuss the not-so-sunny history of how they’ve been used to weaponize our emotions to get us to spend more time on their platforms, spend more money with their advertisers, and even influence how we vote.